Business & markets
Status Quo: 15.000 active users in Norway, Sweden and Germany per Q3 2009. Steady growth.
Min Film uses various business models depending on and always adapted to local market regulations, business standards and consumer behaviour. Single purchase, subscriptions, unlimited usage or packages are just some examples.
Apart from direct operator cooperation in the company’s home market Norway, billingintegration to all mobile operators is enabled via parthership with Ericsson IPX.
Ethical standards are important. All content is controlled before publishing.
Min Film AS is supporting protection of minors agains abuse and scam. Our automatic age verification system efficiently enbles controlled distribution and sales to minors in all markets.
Distribution:
Currently Min Film services are available in Norway, Sweden, Germany adding up to almost 100 Million mobile subscribers.
From Q1 2010 distribution is expanded to two more markets, Spain and the Netherlands, where the company will be offering streaming of video to another 70 Million mobile users.
Our most popular brands are available on all Norwegian, Swedish and leading German mobilte operators’ portals.
Technology:
Emphasis on usability and desirability is a must. Hence quality and lenght of the videoclips are constantly updated to current technologial standards.
Marketing:
Where do you find MobiClips?
Search for (almost) any topic on Google mobile. Min Film’s brands will show up, offering the user relevant video clips!
SMS Registration
Norway: by sms FILM to 2223 the user gets a WAP link to the service in return.
WAP Registration
Service available on operators’ portals, media portals (newspapers and magazines etc) and numerous ad networks and search engins: Google, Yahoo, AdMob, Nokia and more.
Global trends – The Impact of Video and Advanced Devices on Mobile Traffic
Figure 1. Cisco Forecasts 2 Exabytes per Month of Mobile Data Traffic in 2013
Source: Cisco, 2009